The soap opera weekly ratings for February 29 through March 4 show overall viewership is down for all four daytime dramas. “The Young and the Restless,” “The Bold and the Beautiful” and “General Hospital” all lost viewers in the women 18-49 demographic. “Days of Our Lives” was the only soap to make any strides in that category Soap Opera Network reports.
Days of Our Lives
In the women 18-49 category “DOOL” had a total viewership of 455,000 which is up 9.000 from the previous week. This increase comes after three straight weeks of decreased viewership in this important demographic. However, “DOOL” total viewers for February 29 through March 4 was 2,339,000. The lone NBC daytime drama lost 14,000 viewers from the week prior.
Soap Opera Network reports loss of viewers across the board for the week ending March 4. “GH” shows total viewer numbers at 2,938,000 which represents a loss of 30,000 viewers. These numbers for total household numbers comes after losing 82,000 viewers for the week of February 15-19 and then gaining back 26,000 viewers for the week of February 22-26. The daytime drama shows a loss of 12,000 viewers in the women 18-49 demographic.
The Bold and the Beautiful
Total viewers and women 18-49 showed significant losses for the week of February 29 through March 4 for “B&B” with 3,522,000 total viewers watching. This represents a loss of 244,000 viewers this week. Soap Opera Network reports that the 62,000 women ages 18-49 who tuned out, bringing that number to 485,000watching, represents a new low for the soap opera in that demographic.
The Young and the Restless
The week of February 29 through March 4 was a terrible week for “Y&R” with only 4,697,000 total viewers. This represents a loss of 270,000 viewers for the soap opera this week. Women 18-49 tuned out as well. This demographic had total viewership of 633,000 – a loss of 52,000 viewers.