The soap opera ratings for the week of January 23 through January 27 have been reported by Soap Opera Network. Days of Our Lives, General Hospital and The Bold and The Beautiful all experienced losses in both total viewership and with women ages 18-34. The Young and the Restless gained ground in overall viewership but the ratings dropped with women 18-34.
It’s important to note that there were preemptions on both Monday, January 23 and Friday, January 27.
DAYS OF OUR LIVES
‘DOOL’ ratings for the week of January 23-27 drew in 2,260,000, a loss of 32,000 total viewers. The good news is that 417,000 women viewers ages 18-34 tuned in to ‘Days of Our Lives.’ That represents a gain of 6,000 viewers in this demographic. The soap opera may see a ratings increase as Steve [Stephen Nichols] and Kayla’s [Mary Beth Evans] Valentine’s Day wedding approaches.
‘GH’ drew in 2,636,000 viewers for the week of January 23-27 and that represents a loss of 128,000 viewers from the previous week. With 109,000 women ages 18-34 tuned in ‘General Hospital’ a loss of 9,000 viewers.
Executive producer Frank Valenti recently announced that Hillary B. Smith will join the cast, bringing Nora Buchanan [One Live To Live] to Port Charles. This could signal the first of many former cast members from ‘One Life To Live’ who will be brought on board.
‘GH’ could see a surge in ratings as ABC addresses ‘All My Children’ and ‘OLTL’ fans demand that the cancelled soap operas return to the networks daytime lineup.
THE BOLD AND THE BEAUTIFUL
Soap Opera Network reports a decrease of 43,000 total viewers for ‘B&B’ the week of January 23-27 with 3,818,000 tuned in. The Bold and the Beautiful didn’t fare well with women 18-34 either with 124,000 watching as the soap opera gears up for February sweeps. This represents a loss of 6,000 viewers in this demographic.
‘B&B’ viewers may have grown weary of the romantic merry-go-round involving Ridge [Thorsten Kaye], Quinn [Rena Sofer], Brooke [Katherine Kelly Lang], Bill [Don Diamont] and an unsuspecting Eric [John McCook].
THE YOUNG AND THE RESTLESS
‘Y&R’ ratings for the week of January 23-27 were strong with 4,767,000 overall viewers and that signals an increase of 104,00 in total households tuned in. The soap opera lost ground with women 18-34 with 148,000 watching. These numbers represent a loss of 19,000 and could have something to do with Steve Burton’s [Dylan] exit from the show. Y&R viewers are waiting for the shake-ups that have been promised for February sweeps.