JENNIE has been having quite the year since we clocked 2026, with BLACKPINK’s massively successful new album ‘Deadline,’ her creative partnership with Frankies Bikinis, her musical collaborations with the likes of Tame Impala, and now, inking her latest global ambassador deal with Ray-Ban’s.
The global K-pop icon is basically on a roll, and she’s taking over the fashion world, one major fashion partnership at a time.
JENNIE Shares Her Candid Reaction To Ray-Ban and Ray-Ban Meta Partnership
I genuinely think fans can count the number of times they’ve seen JENNIE onstage without a stylish eyewear to match her outfits. In this way, I doubt it will come as a surprise to anyone that Ray-Ban has looked to the BLACKPINK rapper and dancer to rep them across the globe.
The signing will not only see JENNIE as the new face of Ray-Ban, but will also see her representing its tech-forward Ray-Ban Meta line as well. This move was likely made to bring the eyewear brand to a younger and more dynamic audience.
“I’m really happy to be partnering with Ray-Ban. It felt natural from the beginning,” Jennie said in a statement shared by WWD. “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way.”
She added: “Ray-Ban has that same energy: simple, expressive, and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.”
Ray-Ban, for their part, praised the global icon for embodying the brand’s core values, and for having an individual style that resonates with audiences of different age groups and nationalities.
The announcement was made with pictures of JENNIE striking bold poses in Ray-Ban glasses. In one of them, her shimmering red leather piece stands out in sharp contrast to the shaded Ray-Ban she’s wearing.
The campaign also spotlights pieces from the Ray-Ban Meta line, which the EssilorLuxottica eyewear brand launched in partnership with Meta. This line includes smart glasses that blend everyday fashion with advanced features.
Apart from music and fashion, JENNIE is also actively growing her wealth through cautious and smart investments in real estate.
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