Is the Labubu Craze Finally Slowing Down?

Labubu is and always will be a culturally defining moment in 2025. It’s always wonderful how these things happen, aren’t they?

One second you’re going around not knowing what a Labubu is, and the next it’s everywhere. Like so everywhere the internet found it profoundly funny that Liam Neeson thinks it’s some kind of candy you can eat.

However, like all good things, this frenzy will still go the way of so many others before it. But has that time come, or are the new versions of the plushy devils sparking as much love as their predecessors did?

One thing’s for sure: Labubu’s company Pop Mart has made big buck buck bucks from the collectible toys turning into a global sensation.

You’ve got Labubu on your purse – I mean that’s cute and all – but BLACKPINK’s LISA turned into a LABUBU for one of the group’s DEADLINE tour dates. That’s how big the Labubu craze is.

What’s A Wakuku And Could It Be Labubu’s Newest Market Threat?

Collectible toys like Labubu have long since existed. I’m talking Sonny Angels, glow-in-the-dark Smiski’s, Calico Critters and of course the famous must-have for kids, Teletubbies.

The four-set collectible Teletubbies are not only colorful wonders for kids, they’re nostalgic dolls for adults.

But out from the midst of all these very popular collectibles emerged a giant in the name of Labubu. And now we’re living in a world where, if you don’t have a Labubu, you won’t get the chance to enjoy a free Pixie Lott concert.

However, when these such frenzies come and sustain, copycats are bound to soon fill the block. According to Financial Times, a wave of Chinese companies are on a rush to develop their own brand of collectibles.

Leading the charge is China’s low-cost retailer Miniso, which is now preparing to release its own version of toy collectibles to compete with Pop Mart’s toothy devils.

Per the outlet, the company, which produces a range of items including toys and homewares, has even gone on ahead and hired nine artists to produce designs.

This, of course, is especially spurred on by Labubu leading to a 56 billion dollar gain in Pop Mart’s market value. Reports state that the Chinese toy company’s market value is now more than double that of its US counterparts Mattel and Hasbro combined.

“Pop Mart is a very worthy opponent,” Robin Liu, Miniso’s chief marketing officer, noted in an interview at the company’s Guangzhou headquarters, where his office was decorated with plush toys. “[We] are expanding the industry pie together.”

Be sure to catch up on everything happening with Labubu right now. Come back here often for all Labubu spoilers, news, and updates.