The rumor that low ratings performer, “Days of Our Lives,” is on the chopping block has picked up steam with the defection of Fox News’ Megyn Kelly to NBC. Could the glitzy anchor’s new show do the unthinkable—take the place of long running soap DOOL?
Loyal viewers have long braced themselves for the day that their beloved hour long daytime drama would exist no more; among the four remaining soaps it consistently places in last place in the Neilson rating game.
The venerable soap recently celebrated its 51th anniversary, a milestone unheard of in today’s television landscape. But the show is contracted to air only through 2017. Many insiders, and soap loyalists, fear that the end is in sight.
People magazine is reporting that a DOOL insider is saying that a select number of actors have been informed that the soap will not be renewed after 2017.
DOOL is seen in the key 1–2 p.m. timeslot in many markets and it would be the ideal time to air a show with the high-profile, ratings star Kelly.
It’s been done before: in 2011, “All My Children,” and, “One Life to Live,” were both sacrificed for now-defunct talk shows.
In 2012, “General Hospital,” was bumped from its traditional spot in favor of a talk show hosted by Katie Couric. The show lasted two years.
Another beloved soap, “Guiding Light,” was cancelled in favor of the game show, “Let’s Make a Deal.” Are you sensing a trend here, soap fans?
Could the same fate be waiting in the wings for, “Days of Our Lives?” In addition to reports that cast members have been told that their jobs are in jeopardy, other employees are reporting that they’ve been handed similar news.
The handwriting may be on the wall, soap fans. There is no official word on when Kelly, who leaves Fox in July, starts her new gig at NBC, or what type of show she’ll be hosting. But if history is any indicator, DOOL may the next soap axed in favor of a hoped-for Neilson ratings winner.