Meghan Markle’s lifestyle’s brand is now fully independent, following the exit of the American streaming giant, Netflix.
Due to the partnership, Meghan Markle’s brand’s products were originally supposed to be stocked by Netflix stores located in several places across the country.
Now that the tie has been severed, Meghan will have to carry As Ever all on her lonesome. Surprisingly, the Duchess doesn’t appear to be overly fazed, or even in a craze to find new partners.
According to her team, she is looking forward to growing the business on her own. Candles, flower sprinkles, jams, and more As Ever products will be marketed directly to consumers by Meghan, without the help of partners.
What Does the Future Hold For As Ever Now That Netflix Has Backed Out?
Meghan Markle’s lifestyle brand will have to stand on its own, after her lifestyle show ‘With Love, Meghan’ failed to make any significant impact enough to carry the lifestyle brand.
“Her show did not go on so it did not make sense to continue the partnership,” an industry insider told Page Six. If you can remember, reports surfaced late last year, revealing that Netflix has no interest in renewing her lifestyle show beyond the so-called Christmas special.
Apart from Netflix stepping away from As Ever, it’s also speculated that Netflix has effectively frozen every single project they have with the Sussex duo.
Back to As Ever’s current standing, Netflix shared its fate in a statement: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.”
“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world,” the statement added.
On Meghan’s part, the Duchess, who originally professed to valuing her partnership with Netflix, was said to have felt relief that Netflix has backed out. The source said that Meghan feels that Netflix’s “cautious” moves were holding back the company’s growth.
In this way, it is believed that Netflix’s exit was a mutual decision.
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