Meghan Markle’s As Ever Reportedly Struggling To Sell ‘As Ever’ Stock

Since the launch of As Ever in mid-2025, it’s been widely reported that the lifestyle brand launched by the Duchess of Sussex has successfully sold out many of their offerings – some even minutes after launch.

With such a strong start, anyone can rightfully predict that Meghan Markle is on her way to joining the ranks of elite lifestyle moguls. Alas, according to recent discovery, this may not be the case at all.

As Ever Website Glitch Shows Meghan Markle Has A Large Number of Lifestyle Brand Inventory In Stock

This week, As Ever website visitors shockingly discovered that the company has a large number of products on hand, leading many to speculate that business is dreadfully slow for the once-promising brand.

This was exposed after some website visitors discovered that there was a way to cheat the website into revealing the number of products still in stock.

Using this method, it was uncovered that 220,000 jars of jam, 30,000 jars of honey, 90,000 candles, 80,000 tins of flower sprinkles and roughly 70,000 bottles of wine across its many flavors are currently in stock.

Writing on X, royal commentator Jack Royston further shed light on this: “Meghan Markle’s As Ever website accidentally revealed her stock tallies, which @Newsweek has confirmed as broadly accurate, to a Reddit user. She appears to have a mammoth $21.8m worth of stock—inc $1.2m of flower sprinkles…”

As Ever launched with jam and some basic edibles, but has since expanded to include candles and wine. Even though the business was initially off to a shaky start with low stock, this seems to have been speedily remedied.

According to a source with knowledge of the business, this is exactly the reason Meghan has taken the initiative to increase stock. Whilst many see the large stock numbers as signs of the business floundering, insiders say otherwise, rather claiming it as a move to go global.

“While it’s normal for a business not to talk about sales data, I think it’s fair to say that the glitch that led to this data being revealed points to a business that isn’t just successful — it’s flying, literally off the shelf,” the source assured.

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