Meghan Markle Advised To Be More Like Kim Kardashian For Brand To Work

Meghan Markle’s American Riviera Orchard will soon be hitting the market, but before that, she’s already launched its Instagram page, which has so far accumulated over 600k followers, and given out branded jams to celebrities, friends, and influencers.

At this point, no one knows exactly how her fans will receive the brand once it launches its products, but there are ways she could use to make sure it’s a hit.

Why Meghan Markle Needs To Mimic Kim Kardashian As Regards To Lifestyle Brand Revealed By PR Guru

According to a PR expert, Meghan Markle needs to display a warm and real side of her so that fans can find her relatable enough to want her products.

This is especially important because the Duchess’ brand will reportedly be selling home goods, including cookbooks, food, kitchenware and more when it launches to the public.

Speaking to The Telegraph, PR guru Abesi Manyando, shared ways the former actress could build her brand to rival other big lifestyle brands run by fellow celebrities.

They said: “When she was in the UK, Meghan was very good at speaking with people on the ground and showing empathy and emotion. To really harness her power, she needs to make content that’s not so glossy and edited and considered. I’d like to see more of that warm, real side of her.”

They noted: “That’s how people make a connection to a personal brand and that’s how you can feel relatable even when you have such a high net worth and status. Kim Kardashian is a master of this.”

This comes after Meghan hired Charlie Gipson to represent her brand in the UK as a communications officer. This marks the first time the Sussexes have hired a permanent member of staff who is based in the UK since their controversial exit in 2020.

Speaking on this, Manyando said that Meghan probably “realised that she needed a UK publicist to ‘read the room’.”

This might help the brand avoid certain backlash, like the time they were criticized for launching as King Charles and Princess Kate were battling major health crisis.

It also did not look good that Britain was dealing with an increased cost of living when the brand launched on socials.

According to Manyando, the launch timing “wasn’t as sensitive as it could have been.”
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