In fact, Borkowski believes he might have done that in response to his brother dominating the headlines with his surprise British return.
Key Takeaways
- Prince William’s television appearance sparks criticism from a PR expert
- Mark Borkowski believes William risks losing the royal mystique
- The expert suggests sibling rivalry may be influencing royal publicity
- Prince Harry’s recent GQ interview fuels fresh comparisons
- Fans debate whether William’s remarks were aimed at Harry
Prominent PR Guru Claims Prince William Has Lost The PR War By Doing This
According to PR expert Mark Borkowski, who has spent decades advising top brands and VIPs on the best ways to build lasting, reputable public images, Prince William’s latest Graham Norton Show appearance somewhat dims the mystique of the Royal Family.
William appeared on the show to promote his Earthshot Prize environmental initiative, although Borkowski believes the appearance could also be interpreted as a response to Prince Harry and Meghan Markle’s media strategy.
“When the late Queen was alive, she maintained the Royal mystique by staying above all this kind of stuff, just releasing the odd cleverly worded statement here and there,” Borkowski said.
However, he went on to declare that this has changed because what William has done “looks petulant, it looks like sibling rivalry, Cain and Abel.”
“It’s playing Harry at his own game and the Royals should be above that – it’s a misstep. As soon as you start talking about a PR war, you know you’ve lost. As simple as that,” he reasoned.
He then went on to describe the Sussex PR strategy as “noise,” saying that Harry and Meghan’s approach to publicity has been repetitive and that the Royal Family would be better off rising above it.
Borkowski also questioned the effectiveness of Harry and Meghan’s communications strategy, arguing that William should avoid competing with his brother for headlines.
However, not everyone agrees with Borkowski’s interpretation. William’s appearance focused largely on the Earthshot Prize, and there is no confirmation that he agreed to appear on the program in response to Harry.
Fans React To Prince William Telling TV Host Graham Norton That “The Prince Is Silent”
A couple of days ago, Prince Harry’s GQ magazine interview arrived, and his remarks about the Royal Family quickly made headlines.
In the interview, Harry discussed his strained relationships with his father and brother and expressed hope that those relationships could eventually improve.
Now fans are sharing their reactions to Prince William appearing on The Graham Norton Show alongside Hannah Waddingham, Cate Blanchett, and other guests.
Some viewers have drawn comparisons between the brothers’ very different approaches to discussing their royal roles in public.
One fan suggested that William’s appearance presented a striking contrast with Harry’s recent interview.
Another agreed that the difference between the brothers’ public approaches could hardly be more noticeable.
However, there is no confirmed evidence that William’s remarks on the show were intended as a message to Harry.
The appearance has nevertheless renewed debate about whether the future king should maintain the traditional distance associated with royalty or embrace more informal opportunities to connect with the public.
Editor’s Take
I have to disagree with Mark Borkowski on this one. Why shouldn’t Prince William appear on a popular television show to promote a cause he genuinely cares about?
The Earthshot Prize is important to him, and I don’t think sitting down with Graham Norton suddenly makes him any less royal.
Not everything William does has to be about Harry! Sometimes a television appearance is simply a television appearance.
Personally, I think the Royal Family benefits when people get to see a more relaxed side of its members. Do you think William made a PR mistake, or was this a smart way to bring attention to his environmental work?
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