Meghan Markle’s Lifestyle Brand Struggles After Sharp Drop in Online Traffic

This year, Meghan Markle launched her lifestyle brand, As Ever, after years of careful planning and rebranding. Though originally launched with a handful of products, the range soon grew to include wine and scented candles.

However, business is in no way booming when conpared to her celebrity counterparts, who are also in the business of lifestyle.

Meghan Markle’s Brand Massively Trails Behind Gwyneth Paltrow’s, According to New Data

Meghan Markle may have had the backing of a powerful global streaming network like Netflix, but this still doesn’t spare her from some of the pains founders experience in their company’s infant years.

Whilst most of the brand’s products have been massively criticized in the media – watery jams and no-wick candles – Meghan has continued to push through with her dream to not only have a successful lifestyle brand, but to establish herself as one of the most influential voices in the field.

However, not many businesses can expect massive success rates in just their first year. Even though Meghan planned the launch of the company to coincide with her Netflix lifestyle series, ‘With Love, Meghan,’ to amplify its reach, new data has shown that her business only got a quarter of the traffic Gwyneth Paltrow’s Goop brand received in October.

Excitement did accompany the brand’s launch, with certain products selling out within minutes, but this trend seems to have incredibly slowed down with time.

According to Brand Intelligence platform Similarweb, AsEver was only able to generate a traffic of almost 200,000 visits, while Goop easily pulled in four times that number at 812,462 visits.

However, per a Sussex source, this has not deterred the Duchess at all. The source told Newsweek: “Everybody’s really pleased that some of the gremlins that were there at the start—that are inevitable with any new business—seem to have been ironed out now… as it related to things like supply chain, production, scalability, that sort of thing.”

“It all seems to be in a pretty good place but it’s still a young business. There’s still and always will be room for improvement, but it’s going really, really well. It’s starting to find its stride now.”

In preparation for the festivities, Meghan offered a 20% site-wide discount, which will no doubt lead to inproved sales.

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